It’s October, and of course, that means it’s time for the pinkification of the country. Everywhere you turn there are pink ribbons and all the controversy that goes along with them. Rather than indulge myself in the ongoing anger about turning a disease like breast cancer into a pink fantasy world, what I’d prefer to write about are my friends who’ve gone through breast cancer, to honor them instead of honoring the pink ribbon marketing campaigns that are in our face everywhere this month.
Hey, I ran one of those breast cancer awareness campaigns for my previous employer for 4 years. I know how it works. We could only fund the $300,000 annual sponsorship fees associated with the campaign if we could prove to the corporation that we would see substantial incremental sales volume from the program. It’s not all out of the goodness of corporate America’s heart, guys. Five Hour Energy drink isn’t helping save women’s lives, it’s using breast cancer and pink ribbons to sell energy drinks that have no intrinsic value to your health, let’s be real about this, folks. (Sorry, but that’s my pet peeve this year, every time I see that commercial I cringe.)
When I think of breast cancer, I don’t think of the color pink, or of ribbons, or all the products I see on the shelf and in the store circulars with pink ribbons. I think of the faces of the women I know who have had breast cancer.
Eight of my close friends have gone through breast cancer and a few have gone through recurrences. Some of them were friends before I was diagnosed, all of them have become close friends after diagnosis.
There’s an immediate connection that is formed when someone you know gets breast cancer. You quickly bond and share stories about your diagnostic treatments and procedures, and nod heads when the other one tells you about her difficult reaction to her chemo treatment, or how her breast literally became so red and burned with the radiation she received that she couldn’t wear anything against her skin for months, or how her surgical scars got hard and thick with keloids and she worried about how it had changed her body, or how she’s having severe joint pain from the Arimidex or Tamoxifen she’s taking, or her fears that our daughters will someday have to go through what we went through.
With some, there are the unspoken words and nervous looks you share when you both hear of someone new who’s been diagnosed, which sparks your fears of recurrence.
But with each of them, I’m most amazed by the strength and courage I see in them. They’re women, they just keep doing what women do. Even while they’re going through treatments, procedures and surgeries, they keep being the mom, the one who takes care of the kids, and the family.
Many of my friends kept working right through their treatments, they went through the hair loss, got through the endless hours of toxins being poured through their bodies, the drips, the constant doctors appointments, the often barbaric diagnostic procedures. They let their bodies be poked and cut, they got cat scans and pet scans where their bodies were filled with radioactive materials and they laughed about whether they were going to start to glow green after all the chemicals coursing through their bodies.
You know what? They don’t really complain. They say things like, “Oh, it’s a tough one this time,” when they’re talking about their latest chemo session. Or, “I’m feeling kind of nauseous this treatment,” such an understatement. Kind of nauseous? Try constant nausea for weeks and months. It sucks big time. But these women are resilient.
They laugh a lot. They have a lot of joy and energy and gumption, these women. They compare breast surgeons, oncologists, the handsome plastic surgeon who worked miracles on their reconstructed breasts. They laugh and bitch with me about the crazy hot flashes and the weird OBGYN procedures some of us now have to go through while on Tamoxifen and the strange new breasts we have.
Oh, I’m sure each one of them has had their moments, often, when they just let it all go and cried and were scared. But that’s not what I see when I see them out and about, or when I see them with their kids and at school or the after school sports. I see them being moms, trying as hard as they can to just keep a semblance of a normal life for their kids while they’re going through one of the most frightening times of their lives.
These are tough women. And if you saw them, you’d never know what they’d gone through. They look, on the outside, like all of us; just 8 great women with families, jobs, busy lives. But inside each one has a quiet strength, resilience and courage.
So this month, when you see all the pink and the ribbons and the products hawking awareness, maybe you’ll take a moment and consider donating your time and money towards breast cancer research instead of just breast cancer awareness. Because all the awareness in the world isn’t going to end this disease. The only way to end it is to find a cure.
Well said my breast cancer sisterhood member! The very first breast cancer walk I did, about 1998, before I became a statistic and when it was for women only, I saw a Dad holding the hands of his daughters about 7 and 9 and on their backs was a picture of his wife and her dates of life with bold letters saying ‘We need a Cure’.
Haralee recently posted…Welcome
Thank you for reading, and for participating in the walks, Haralee!
You are all remarkable women, but I wish I didn’t have to say that in the first place for the reasons you write about. Your courage is inspiring, and when I see pink and talk pink I’ll think about you, dear Claudia, and your dear friends who surround you. Bless you all, and here’s to years and years of being cancer-free.
Cathy Chester recently posted…How Women Empower Women
Thanks, Cathy. Yes — here’s to years and years of being cancer free and a cure so that our daughters don’t have to worry about this disease. xo
What a wonderful post. The feel good aspect of the various colored ribbons and the various causes they represent doesn’t do squat. There’s a lot of money invested in keeping the campaign going and not the cure. I know…I was a fundraiser for years. I will be thinking of all the women I know and don’t know this month who battled breast cancer. Including my mother and you, Claudia. Here’s to you, my friend.
You’re so right, Kathleen. I’m planning a post about 2 organizations that are focused on prevention and a cure, which is where I wish the conversation would go. Right now, most of the money goes to awareness, vs. research and finding a cure. Very frustrating. Thanks for being such a big supporter.
Wow – very powerful, Claudia. Thank you.
Lynne recently posted…Happy birthday to the best mom ever!
Thank YOU, Lynne! I love your blog and so appreciate your comment.
Good information. Lucky me I recently found your blog by chance (stumbleupon).
I’ve saved it for later!
Dusty recently posted…Dusty
Thanks for stopping by, Dusty!